connect to your industry
Industry events provide you, as an independent Christian retailer, with opportunities to stay informed and educated on upcoming product releases, current industry trends, selling techniques and business strategies. Furthermore, use these trade shows to network with other retailers, build supplier relationships and renew your passion for the exciting ministry of Christian Retail.
Learn more about various industry events, including our very own member trade show-Christian Product Expo™ (CPE). From CPE to ICRS to GMA, discover which shows are right for you and your business.

Christian Product Expo (CPE)
Christian Product Expo (CPE) is a trade show for member retailers. CPE is a three day show that features one full day of training sessions and roundtable discussions and two days of trade show buying time. The focus of CPE is on buying product for upcoming promotional seasons; however, exhibiting vendors feature their full lines for your buying convenience.
Member retailers are reimbursed for their show expenses based on the number of orders they place. At past CPEs, over 95% of attending retailers have received the maximum possible reimbursement by meeting or exceeding the order requirements. Evening banquets provide a refreshing time of fellowship, while artist and author showcases allow you to hear the heart of the people whose products you sell.
Munce members, log in to read details about the next CPE, review the CPE reimbursement plan and more!
For more information, click here.
ICRS (formerly known as CBA International)
CBA is the international trade association of Christian retailers and product suppliers. It serves more than 1,000 member retail stores. These stores provide Bibles, Christian books, curriculum, apparel, music, videos, gifts, greeting cards, children's resources, and other materials.
CBA hosts one major trade show each year for CBA member retailers: ICRS (International Christian Retail Show). Munce members, log in to review the CBA calendar.
ECPA
Founded in 1974, the Evangelical Christian Publishers Association (ECPA) has a long-standing tradition and history of supporting quality and integrity in Christian publishing. The ECPA is an international, not-for-profit, trade organization serving its industry by promoting excellence and professionalism, sharing relevant data, stimulating Christian fellowship, raising the effectiveness of member houses, and equipping them to meet the needs of the changing marketplace.
Twice each year, ECPA sponsors a seminar for Christian publishing executives and managers. Each seminar seeks to fulfill our purpose: promoting "excellence and professionalism." While ECPA is publisher focused, the organization is supporting the publishers and authors that are sold through independent Christian retailers.
Munce members, log in to review the ECPA calendar.
GMA
Founded in 1964, the Gospel Music Association (GMA) serves as a face and voice for the Christian Music community. As an umbrella organization, the GMA provides an atmosphere in which artists, industry leaders, retailers, radio stations, concert promoters and local churches can coordinate their efforts in communicating the gospel message through music. The GMA continues to build a platform for all genres of Gospel music through its programs, special projects and services.
Functioning in both an educational and public relations role, GMA Week is the GMA's premier event of the year, providingeducational seminars and concert showcases. GMA Week is designed for professionals in every facet of the Christian music industry-spanning retail, radio, promoters, artist management and artists themselves. This exciting event-typically occurring in April-brings together all aspects of gospel music, thereby nurturing its growth and development.
The Munce Group works with GMA to develop special training opportunities during GMA Week. The retailer specific event is called CMVR (Christian Music and Video Retailers) and is typically attended by music and video product buyers and store owners. Typically, there are reimbursement incentives for retailers who attend the training sessions.
Munce members, log in to review the GMA calendar.