service
…enabling retailers and vendors to grow in their business and ministry.
A dedicated team of customer service and marketing representatives contact Munce Group members to inform, train and consult.
A dedicated team of marketing and production representatives work with vendors to determine the best opportunities to feature products and promotions.
value
…providing effective and affordable marketing and business solutions.
As the nation’s largest full-service Christian marketing group, the Munce Group offers:
- more catalogs and sale promotions than anyone else
- in-store merchandising
- in-store product placement
- business insurance
- credit card processing
- site and lease negotiations
- online solutions
- regional store support
- national branding through mtlmagazine.com
community
…creating a supporting family of retailers and vendors.
The Munce Group creates community for independent retailers through Munce Talk, our interactive online roundtable, exciting events and tradeshows like CPE and through our business-to-business website, retailer.munce.com. Training, encouragement and inspiration occur 24/7.
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Prospective Advertising Partners
- Do you supply or distribute products for independent Christian retailers?
- Are you looking for quality, economical marketing vehicles to reach the largest segment of customers in the Christian retail industry?
- Are you searching for the best return on your advertising dollar?
- Would you like an advertising partner that shares your passion for independent retailers?
We are the advertising vehicle for you! The Munce Group consists of over 500 independent Christian retailers across the U.S. We are the nation's largest full-service marketing group. We offer a broad selection of marketing vehicles for you to promote your Christ-centered product to known consumers and churches. By advertising with the Munce Group, you will have the ability to reach all of our stores and the millions of consumers they represent.
If you are new to our industry and specifically a first time advertiser with the Munce Group, we do ask that we conduct a test with at least five of our member stores from various regions of the country. Contact us for more details.
If you are a supplier and would like information about how you can advertise with the Munce Group, click here.
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Catalog Features
We strive to keep the customers coming back. That’s why our sale catalogs are custom imprinted with each store’s logo prominently placed on the front cover. This customized branding generates awareness and familiarity, drawing the customer into stores that carry your products.
Everyone enjoys a good sale. That’s why we feature a clear sale message in a distinct location on the cover, communicating a sense of value and excitement that will capture a customer’s attention.
MTL components link with a growing online community that includes products, editorial, e-commerce and a store finder. MTL (More to Life) is an online community that is YOUR product advocate. MTL is attracting nearly 200,000 visitors each month. We believe that this site is introducing them to Christian products and where they can purchase them. The MTL brand is heavily supported throughout the print catalogs and on the endcap displays throughout the Munce Group member stores. Opportunities for banner ads, artist & author interviews and product features are available. Contact us today for more details.
This sneak-peek feature showcases the latest in contemporary Christian products, appealing to a variety of customers while reiterating a strong sale message.
Our valid dates not only inform customers of the sale period but also evoke a feeling of urgency that will drive customers into their local Christian bookstore.
Customers can learn more about a bookstore through pertinent information such as location, hours of operation, contact information and more. And at no additional charge, retailers can even customize their imprint with special promotions, sales, concerts, book signings or other events.
With each catalog, retailers have the opportunity to create their own customized coupon or choose from a standard selection of coupons—dollar off, percentage off or a combination of the two. Each coupon includes the store’s name.
We know that your goal is to help meet customers’ needs. Our sale catalogs feature category and sub-category headers that enable customers to easily locate the products that will help meet those needs.
In four of our strongest promotions, Easter Sale, Spring Sale, Fall Into Savings and Christmas Sale, we offer retailers two opportunities to sale price products: standard or aggressive. Standard sale pricing is $1-2 off the suggested retail price of books and music. Aggressive sale pricing is 20-25% off the suggested retail price of books and music. These options enable retailers to compete at the level needed for their market.
Product reviews allow for expanded editorial and an application as to how this product will enrich the customer’s life. These features also point the reader to mtlmagazine.com for more products and information.
Exclusive products generate store traffic at an affordable price. For example, we advertise exclusive CDs as FREE with the purchase of $35 or more, effectively increasing the dollars spent per customer. On average, the Munce Group sells over 200,000 exclusive items per year.
Each Munce Group catalog specifically targets customers with helpful and informative articles that will promote your products and extend the life of the catalog. Customers receive a word of encouragement from authors and artists such as Sandi Patty, Liz Curtis Higgs and Joel C. Rosenberg, which generates product recognition and reminds customers to support their local Christian store.
The Munce Group provides an electronic version of each catalog promotion. Member stores e-mail those catalogs as well as post on websites and Facebook.
Our catalogs are an extension of your ministry as a supplier. These catalogs are read by millions of customers each year, many of whom may not know Jesus as their Savior. We include the plan of salvation in every catalog for you and for them.
Because we serve nearly 500 stores, we are, in essence, serving 500 communities and millions of consumers. We know that every store is unique, every market is unique and every customer is unique. Only the Munce Group provides options for our member stores to customize the product selection for their customers. The Munce Group provides a variety of product selections that member stores can select to have included into their print promotions. For example, we provide a Trendy/Boutique gift selection as an insert, church supply/lay leader materials, Church Events (VBS, First Communion, Confirmation) as well as products specifically created for the African American customer.
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Marketing is an Investment
Marketing is not an expense; it is an investment. With all good marketing, like all good investments, you will see return and more real dollars to your bottom line. 87¢ of every dollar spent is influenced by women. No other marketer in the Christian industry reaches women as effectively as the Munce Group.