The Munce Group is committed to excellent marketing for independent Christian retailers. We help retail locations grow by providing our members with the highest quality Christian materials and services, and by equipping believers for the work of the ministry.

The Munce Group is committed to excellent marketing and support for independent Christian retailers. We help our members find retail success with the highest quality Christian materials and services, and by equipping believers for the work of the ministry.

Members take advantage of customized catalogs, flyers and postcards at a fraction of production costs, increased discounts with industry vendors and distributors, a sense of community and support from hundreds of other independent Christian retailers nationwide, retail training seminars, on-hold systems, exclusive products, exclusive promotions, and much more!

We understand that your store is more than a business, it is a ministry. The Munce Group’s utmost goal is to equip believers for the work of the ministry by helping you to communicate the heart if your store along with the products you have to offer.

• All full-size catalogs feature articles, artist/author interviews and special features to help you connect with your customers and draw them to the cause of Christ. 
• Because we know that not all customers will have a committed relationship with Jesus Christ, all full-size catalogs will also have an outline of God's plan of salvation.
• Prayer requests are strongly encouraged! Whether through our online community on Munce Talk, or within the daily corporate staff meetings at the Munce Group office, we know it is vital to lift each other up in prayer on a daily basis.
• Munce Group members attend our annual tradeshow, Christian Product Expo™ (CPE), and are encouraged and refreshed at our FREE pre-show CPE Bible Conference.

Munce Group members work closely with their personal Sales and Service Representative to discuss and plan a marketing strategy for direct mail marketing, programs, events and services.

The Munce Group offers over 10 catalogs, flyers and postcards that are customized specifically for your Christian Retail location. Customization will slightly vary per catalog, but will typically include logo and cover imprints, sale pricing, coupons and featured product categories.

• Catalogs are 9 cents each (minimum of 500)
• Flyers are 5 cents each (minimum of 500)

Featured products found within our catalogs are reviewed by a board of retailers to make sure that we advertise items that retailers want and need. A retailer using a specific catalog or flyer will receive a catalog product report (CPR) explaining all of the featured products and associated order details.

• On-Hold Direct: A professionally produced 4-minute program highlights new releases and best-selling books, music and more. A customized tag communicates pertinent information to your customers such as store location, store hours, website addresses and more.
  • Did you know?
    • One out of five callers purchases items he hears about while on hold.
    • Over 80% of callers say they prefer on-hold messages to music or silence.
• Innovative Online Solutions: An effective marketing plan contains multiple channels of communication. In the new information age, this multi-faceted plan would be incomplete if it did not incorporate the most innovative and expansive of marketing vehicles—the Internet. The Munce Group has partnered with Innovative Inc. to bring you three effective online solutions to meet your Internet marketing needs
• Paymentech: Save money on all of your credit card transactions. The Munce Group has negotiated with Paymentech, the largest bankcard transaction processor specializing in the retail industry, to offer special pricing to our members. Whether you are already accepting credit cards or you are ready to begin, Paymentech can provide fast, efficient and cost-effective payment processing at a reduced rate
• LIBRIS (League of Independent Book Retailer Insurance Services): The Munce Group has partnered with LIBRIS to offer Munce members comprehensive business insurance. LIBRIS is an insurance subsidiary of the American Booksellers Association. LIBRIS provides outstanding insurance value for its members while addressing the loss exposures unique to independent retailers.
• Sale Stickers: Munce offers a wide selections of product sale stickers to enable you to get ready for your next big promotion. Sold in packs of 500, these 1” round sale stickers are removable, allowing you to re-use them for multiple promotions without damaging your product. Printed on fluorescent yellow stock with black type, these sale stickers will quickly grab your customers’ attention.
• Merchandising Kits: Make a strong visual impact during promotions with our quality, cost-effective merchandising kits. Merchandising kits contain varying quantities of posters, season specific signage and assorted vendor supplied signage. End cap kits, shelf-talkers and table tents may be purchased separately. The signage allows you to highlight advertised product and communicate a strong “Sale” message while creating an event
• Exclusive Tradeshow: Christian Product Expo™ (CPE) is the Munce Group’s annual member tradeshow. In reality, CPE is much more than just a tradeshow. It is part tradeshow, part training and part annual meeting that guarantees to encourage, equip and engage attending retailers.
• Munce Talk: Munce Talk is an online community-building service of the Munce Group and is your virtual roundtable, connecting you with fellow Munce members on topics that are relevant and engaging. Share your thoughts about key industry issues. Learn from the creative solutions of others. Encourage and build up one another.
• Members-only Website: Access the Munce Group’s programs and services around the clock through our members-only website at  retailer.munce.com—your online retail resource. Take an in-depth look at upcoming catalogs. Download and order current catalogs, programs, and services. Stay informed on our members-only tradeshow, Christian Product Expo™ (CPE). Keep up to date on the latest developments with exclusive products and On-Hold Direct. And experience community through Munce Talk.
• Church Supply: Connect and grow a working business relationship with your local churches by becoming their favored resource for church supplies, VBS and Sunday school materials, or choir robes!

It has been said repeatedly that the independent Christian retailer is what makes this industry stay alive in today’s world. But for too long, chains and large corporations had the competitive edge over the small business owners. 

Since the Munce Group’s establishment in 1991, affordable marketing and deep discounts were no longer synonymous with big-box retailers. The Munce Group has become the largest—and for the last fifteen years—the fastest growing Christian marketing group, serving nearly 600 retailers nationwide! Despite the fact that there are 800 fewer Christian bookstores in the industry today than there were five years ago, the Munce Group as an organization still continues to grow. We believe this is because of our reputation for achieving the highest results from our marketing materials at the best possible price.

Becoming a member of the Munce Group entitles you to increased discounts, exclusives and marketing programs that will help your store grow and remain successful!

Munce Group member stores come in all shapes, styles and sizes! That is why our marketing program follows suite! From rural locations to city centers, 15,000 sq ft to 1,000, $3,400,000 annual sales to $100,000; we offer a successful program for all retailers. Our program has very few requirements along with a wide variety of optional services ready to be tailored to your store’s needs, wherever you are!

• The only requirements for membership are a one-time $200 sign-up fee and your commitment to use at least 500 catalogs for spring and 500 catalogs for Christmas. (We do not have annual fees or hidden charges.)

If we were to be honest about the most frequently asked questions, we must include the correct pronunciation of the company name “Munce" Group.

• Phonetically, “Munce” is correctly pronounced as [muhns]. (Also rhymes with “hunts”)
  • Most common mispronunciation: [Mun-see] As in Muncie, Indiana.